Our industry already has a credibility problem. <br/>Do we really think AI is the answer?
These days, you can’t discuss marketing—or anything really––without the topic of AI coming up. Most of the articles and posts I’ve seen reference how to utilize AI in your content creation and tend to suggest you’re behind the curve if you’re not already on board. Sure, I’ve dabbled. And yes, it’s a fascinating tool that […]
TARGETED SOCIAL MEDIA CAMPAIGNS HELP ROAD CHOICE INCREASE FOLLOWERS OVER 10X.
Challenge Road Choice wanted to build awareness of their brand outside of the truck dealers that carry the parts to the owner/operators and fleet drivers who are on the road. The audience is notoriously difficult to reach and often gets lumped in with operators of smaller trucks and delivery vans. SOLUTION Knowing our audience is […]
CHOOSE YOUR BATTLES: PRACTICAL TIPS FOR PRIORITIZING YOUR DIGITAL MARKETING EFFORTS.
Marketing hasn’t changed much since the term first appeared in dictionaries in the late 19th century. It’s still about getting stuff from the people that make it to the people willing to buy it. But what has changed—many, many times—are the tactics employed by those of us in the ever-evolving marketing profession. In the last […]
THINGS THAT CAN TURN YOUR CUSTOMER JOURNEY INTO A DEAD END.
The quest for a better Customer Experience has produced solid results for many brands. And in most cases, that means an improvement in sales. It can be in the form of new sales, repeat sales, or increased sales volume from existing customers. Either way, sales is the metric that’s making management happy. All this is […]
<strong>YOUR DEALERS ARE WAITING TO HEAR FROM YOU. (TRUST ME ON THIS.)</strong>
For B2B brands, it’s important to keep your dealers close. After all, they’re the ones representing your brand and promoting your products or services to customers. You can’t afford to have them feel ignored, preached to, or taken for granted. That’s why actively investing in your dealer relationships is so important. It’s crucial for the […]
So you think it’s time for a rebrand? Not so fast.
It’s a conversation that comes up on a regular basis. A client says, “we need to rebrand our company.” To which I reply, “are you sure?” You’d think that as a creative agency, I would simply dive in and push for budget approval. But a rebrand is often ill-advised. I’ll outline the pros and cons, […]
Mack Trucks Radiator Campaign <br> gets 98% Dealer Approval
Challenge Mack Trucks had to repair more than radiators. They needed to repair relationships with their dealers, too. Due to some supply chain issues, dealers had experienced delays in radiator shipments that made business challenging. Though the issues were quickly resolved, the trust was still a little damaged and more work needed to be done. […]
Antimicrobial Product Launch Drives <br> 400% Increase in Sales
Challenge Our client was engaged in methodical research and development for the brand we eventually named. Novalent. Their target was originally commercial food processing and production. Then COVID-19 disrupted their plans. The brand had to quickly respond to public health needs that ranged from a shortage of hand sanitizer to products designed to clean and […]
Häfele Led Brochure Energizes Dealer Network Powering a 30% Increase in Led Sales
Challenge LED lighting isn’t new, and it’s much more complicated than just changing a bulb. This complexity was a huge obstacle for Häfele and Wood-Mode to overcome when introducing a complete LED lighting program for Wood-Mode dealers. The initiative was announced during a Wood-Mode dealer meeting, and it was critical that dealers signed up for […]
Dex Eaton Authorized Rebuilder Campaign Exceeds <br> All Sales Goals with 1,250% ROI
Challenge DEX Heavy Duty Parts is the nation’s largest supplier of renovated, recycled, and surplus truck parts. They had recently earned the elite designation of Eaton Authorized Rebuilder. This created some opportunities to expand the DEX customer base of dealers and independent repair facilities. It also presented challenges. Since DEX had fewer distribution centers than […]
Hyster-Yale Group Aftermarket Meeting Results in <br> 94% Dealer Engagement
Challenge The Hyster-Yale Aftermarket Group had a tremendous amount of content to cover during their annual dealer meeting. With dozens of topics and presenters to manage there was a real danger of death by PowerPoint. The information was often dense, and technical and the folks tasked with creating presentations all had pretty intense day jobs […]
Volvo Trucks Dealer Collateral <br> Saves 50% in Printing Costs
Challenge Volvo Trucks expanded its product line, which made keeping up with the support collateral for dealers very cumbersome and repetitive. We saw this as an opportunity to simplify the collateral system while still giving customers access to important technical information. Solution We looked at the story we needed to tell and developed a content-flexible […]
