Our client was engaged in methodical research and development for the brand we eventually named. Novalent. Their target was originally commercial food processing and production. Then COVID-19 disrupted their plans. The brand had to quickly respond to public health needs that ranged from a shortage of hand sanitizer to products designed to clean and disinfect public spaces. Secondary product categories quickly became the top priority.
The name and the brand were developed around a long-term vision of the company as a science and technology innovator. This overarching identity allowed us to quickly extend the brand to consumer products in Australia, New Zealand and China, alongside industrial and commercial products for North America.