We advised Hyster-Yale on a number of strategic directions to help keep dealers engaged and presenters consistent. Our management of an event app allowed the dealers and staff to participate in the meeting, rather than being relegated to the role of spectator. Functions such as live polling, Q&A, gamification and messaging kept the audience engaged. We also helped design the space to create a large-format visual display to make a bold, exciting experience. Finally, we assisted with both design and content for the more than 200 slides. The wide format allowed for the information to be designed in a simple, graphic fashion. Text on the screen was limited and we held training sessions to assist each of the speakers with their presentations.