Challenge
Road Choice wanted to build awareness of their brand outside of the truck dealers that carry the parts to the owner/operators and fleet drivers who are on the road. The audience is notoriously difficult to reach and often gets lumped in with operators of smaller trucks and delivery vans.
SOLUTION
Knowing our audience is highly engaged on Facebook, we devised a strategy of geofencing ad content around selected, high-traffic truck stops along the most heavily traveled trucking routes.
The campaign was a deep mix of static and video executions that kept the results strong throughout the campaign.
