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TARGETED SOCIAL MEDIA CAMPAIGNS HELP ROAD CHOICE INCREASE FOLLOWERS OVER 10X

Meet your customers where they are. In this case, that’s a truck stop.

Challenge

Road Choice wanted to build awareness of their brand outside of the truck dealers that carry the parts to the owner/operators and fleet drivers who are on the road. The audience is notoriously difficult to reach and often gets lumped in with operators of smaller trucks and delivery vans.

SOLUTION

Knowing our audience is highly engaged on Facebook, we devised a strategy of geofencing ad content around selected, high-traffic truck stops along the most heavily traveled trucking routes.

The campaign was a deep mix of static and video executions that kept the results strong throughout the campaign.

Result

The campaign goal was to double the number of followers, which we accomplished in the first 30 days. As of this writing, Road Choice has 10X the number of followers. And counting.