THINGS THAT CAN TURN YOUR CUSTOMER JOURNEY INTO A DEAD END.
The quest for a better Customer Experience has produced solid results for many brands. And in most cases, that means an improvement in sales. It can be in the form of new sales, repeat sales, or increased sales volume from existing customers. Either way, sales is the metric that’s making management happy. All this is […]
<strong>YOUR DEALERS ARE WAITING TO HEAR FROM YOU. (TRUST ME ON THIS.)</strong>
For B2B brands, it’s important to keep your dealers close. After all, they’re the ones representing your brand and promoting your products or services to customers. You can’t afford to have them feel ignored, preached to, or taken for granted. That’s why actively investing in your dealer relationships is so important. It’s crucial for the […]
Help your dealers deliver value, not just transactions.
In the current business climate, there are a lot of conversations around delivering value. But let’s take a step back and ask an important philosophical question: What, exactly, is value in the context of brands and their independent dealer channel? Sure, brands want dealers to succeed. But what is required for success has changed drastically. […]
Want to improve your customer experience? Start with your dealer relationships.
Improving the customer experience for any brand that sells through a dealer channel must include the dealer in order to be successful.
Is your brand’s customer journey worth the trip?
Drive big results by helping your dealers focus on small moments. We marketers tend to talk at length about the Customer Journey and the Customer Experience. As well we should because these are important branding concepts. They can also be overwhelming since marketing’s role is to optimize every moment of a brand’s interaction with its […]
Does your B2B strategy include E-Commerce? Make sure it includes your dealers, too.
At this evolutionary moment in time, we’re all still figuring out how to do business. The pace of change has us a bit fatigued, and new challenges have us scratching our heads. One of the faster-moving trends in sales and marketing is the integration of E-commerce in industrial B2B sales. Everyone knew it was important. […]
Häfele Led Brochure Energizes Dealer Network Powering a 30% Increase in Led Sales
Challenge LED lighting isn’t new, and it’s much more complicated than just changing a bulb. This complexity was a huge obstacle for Häfele and Wood-Mode to overcome when introducing a complete LED lighting program for Wood-Mode dealers. The initiative was announced during a Wood-Mode dealer meeting, and it was critical that dealers signed up for […]
Dex Eaton Authorized Rebuilder Campaign Exceeds <br> All Sales Goals with 1,250% ROI
Challenge DEX Heavy Duty Parts is the nation’s largest supplier of renovated, recycled, and surplus truck parts. They had recently earned the elite designation of Eaton Authorized Rebuilder. This created some opportunities to expand the DEX customer base of dealers and independent repair facilities. It also presented challenges. Since DEX had fewer distribution centers than […]
Hyster-Yale Group Aftermarket Meeting Results in <br> 94% Dealer Engagement
Challenge The Hyster-Yale Aftermarket Group had a tremendous amount of content to cover during their annual dealer meeting. With dozens of topics and presenters to manage there was a real danger of death by PowerPoint. The information was often dense, and technical and the folks tasked with creating presentations all had pretty intense day jobs […]
Volvo Trucks Dealer Collateral <br> Saves 50% in Printing Costs
Challenge Volvo Trucks expanded its product line, which made keeping up with the support collateral for dealers very cumbersome and repetitive. We saw this as an opportunity to simplify the collateral system while still giving customers access to important technical information. Solution We looked at the story we needed to tell and developed a content-flexible […]
Volvo Trucks Genuine Overhaul Campaign Simplifies Complex Sales Conversations
Challenge Overhauls aren’t sexy like a shiny new truck. Okay, sexy isn’t the right word but you get the idea. There are a lot of fleets that operate older equipment that could benefit from an engine overhaul. Our job was to make sure they consider a genuine overhaul before the truck is on the hook […]
Mack Genuine Oil Campaign
Challenge Simply put, yes, the oil costs more, but you use much less of it. With the introduction of its innovative EOS-4.5 heavy-duty oil, Mack Trucks needed to educate fleet operators about the potential cost savings in both equipment protection and extended service intervals made possible by the new formulation. Solution The campaign consisted of […]
