Prevost Marketing Tool Kit Delivers 1,700 Assets in The First 60 Days

Helping people can also be self-serving. And that’s OK.

Challenge

What do you do when your customers need help? You help them, of course. The bus manufacturer’s direct customers—tour operators—are not known for their marketing acumen. Prevost decided to step in to provide support to raise awareness and promote motor coach travel over other alternatives.

Solution

Result

We developed a one-stop, ongoing marketing support resource for motor coach operators, with over 1,700 promotional assets downloaded in the first 60 days, confirming that operators were eager to dial up their marketing efforts.

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