Volvo Trucks Advantage Site Uses Personalization to Increase Sales with A 53% Open Rate and 35% CTR

We aren’t saying salespeople have a short attention span. OK, maybe we are.

Challenge

Salespeople are busy. They needed a way to access the key info their customers cared about most. Our job was to support sales efforts at dealerships by consolidating a vast amount of technical information in an easily accessible format.

Solution

We built a program that included a dynamically populated customer experience that reflected the customers’ primary concerns on the landing page.

Volvo: Welcome Trucking Professional

Result

A 53% open rate and a 35% click rate, both exceeding industry averages. We also provided valuable analytics to the sales team about customer behaviors, resulting in a significant increase in sales.