We all use jargony jargon. Stop it.
It was several years ago when I first experienced a virtual and augmented reality test. My head was spinning, and it wasn’t just because of the motion sickness. Like everyone, I imagined endless ways this could be used in a bunch of industries. Sure, entertainment and gaming are no-brainers. But what I viewed—and still view—as […]
We work with a lot of marketing directors and VPs. They are great, driving the big picture brand initiatives. But by far, most of our time is spent in the marketing trenches with the unsung heroes of our profession. Marketing managers deserve a shout-out. So this letter is that. Dear Marketing Managers, Thank you. You’re […]