Every marketer is concerned with lead gen and ROI. Every marketer gives lip service to the importance of branding, but few make it a priority.
Only one out of three independent dealers respond in a timely manner to an inbound lead generated from a brand’s marketing campaign. Let that sink in: 66% of inbound leads—your leads—end up in a digital black hole. Marketing campaigns get complicated when your brand sells through independent dealers. You put in a lot of time, […]