Let’s face it, tradeshows are expensive. In many cases, the total cost of participation can rival an entire year’s advertising spend online or in an industry trade publication. And just like branding campaigns, tradeshows are a long-term investment, where sales cycles can draw out for weeks, months, even years. So how do you know if your tradeshow participation was worth it? There’s a simple answer: Measure, measure, measure. Before you tune out, read on just a bit more. You don’t have to be a mathematical modeling wizard to assess ROI, and we can help.
Here are a few thoughts on getting the most out of the show that never ends. KBIS is five months away, and already every social media feed is flooded with #KBIS2018. What is a weary marketer to do in the current state of “always on” marketing? There isn’t much you can do to slow down […]