We’ve simplified the process of technical materials.
Just like science, but a lot more fun.
Marketing programs for technical, complex products and services can have a staggering number of variables that impact their success. Our process is designed to gather input from key stakeholders. Product engineers, dealers, salespeople are all tapped for their input to make sure we have a clear understanding of what your brand needs to accomplish. And from that, we can define a clear path forward.
The research and strategy lay the groundwork for the creative development process that is focused on extending and elevating your brand.
- Evaluation of existing marketing & materials
- Qualitative interviews
- Quantitative surveys
- Competitive analysis
- Review research findings
- Form conclusions & recommendations
- Outline tactical plan
- Determine timelines
- Conceptual exploratory
- Design development
- Content execution
- Analytics evaluation
- Post-launch surveys & interviews
- Recommended adjustments
- Determination of next steps