Mack Trucks Radiator Campaign <br> gets 98% Dealer Approval

Challenge Mack Trucks had to repair more than radiators. They needed to repair relationships with their dealers, too. Due to some supply chain issues, dealers had experienced delays in radiator shipments that made business challenging. Though the issues were quickly resolved, the trust was still a little damaged and more work needed to be done. […]

Antimicrobial Product Launch Drives <br> 400% Increase in Sales

Challenge Our client was engaged in methodical research and development for the brand we eventually named. Novalent. Their target was originally commercial food processing and production. Then COVID-19 disrupted their plans. The brand had to quickly respond to public health needs that ranged from a shortage of hand sanitizer to products designed to clean and […]

Häfele Led Brochure Energizes Dealer Network Powering a 30% Increase in Led Sales

Couple enjoying glass of wine

Challenge LED lighting isn’t new, and it’s much more complicated than just changing a bulb. This complexity was a huge obstacle for Häfele and Wood-Mode to overcome when introducing a complete LED lighting program for Wood-Mode dealers. The initiative was announced during a Wood-Mode dealer meeting, and it was critical that dealers signed up for […]

Dex Eaton Authorized Rebuilder Campaign Exceeds <br> All Sales Goals with 1,250% ROI

Transmission repair

Challenge DEX Heavy Duty Parts is the nation’s largest supplier of renovated, recycled, and surplus truck parts. They had recently earned the elite designation of Eaton Authorized Rebuilder. This created some opportunities to expand the DEX customer base of dealers and independent repair facilities. It also presented challenges. Since DEX had fewer distribution centers than […]

Hyster-Yale Group Aftermarket Meeting Results in <br> 94% Dealer Engagement

Dealer meeting

Challenge The Hyster-Yale Aftermarket Group had a tremendous amount of content to cover during their annual dealer meeting. With dozens of topics and presenters to manage there was a real danger of death by PowerPoint. The information was often dense, and technical and the folks tasked with creating presentations all had pretty intense day jobs […]

Volvo Trucks Dealer Collateral <br> Saves 50% in Printing Costs

Volvo: Helping customer

Challenge Volvo Trucks expanded its product line, which made keeping up with the support collateral for dealers very cumbersome and repetitive. We saw this as an opportunity to simplify the collateral system while still giving customers access to important technical information. Solution We looked at the story we needed to tell and developed a content-flexible […]

Prevost Marketing Tool Kit Delivers 1,700 Assets in The First 60 Days

Provost: Woman looking out of window on bus

Challenge What do you do when your customers need help? You help them, of course. The bus manufacturer’s direct customers—tour operators—are not known for their marketing acumen. Prevost decided to step in to provide support to raise awareness and promote motor coach travel over other alternatives. Solution

Volvo Trucks Genuine Overhaul Campaign Simplifies Complex Sales Conversations


Challenge Overhauls aren’t sexy like a shiny new truck. Okay, sexy isn’t the right word but you get the idea. There are a lot of fleets that operate older equipment that could benefit from an engine overhaul. Our job was to make sure they consider a genuine overhaul before the truck is on the hook […]

Mack Genuine Oil Campaign

Mack Genuine Oil: Cleaning oil on hands

Challenge Simply put, yes, the oil costs more, but you use much less of it. With the introduction of its innovative EOS-4.5 heavy-duty oil, Mack Trucks needed to educate fleet operators about the potential cost savings in both equipment protection and extended service intervals made possible by the new formulation. Solution The campaign consisted of […]

Road Choice Truck Parts Rebranding Increases Dealer Participation

Road Choice: Couple Purchasing Product

Challenge The original Road Choice branding was designed to bring to mind a simpler time with the vintage look of an old, friendly truck stop. However, as the brand evolved it became apparent that it was out of sync with the target of fleet operations of varying sizes. Without a clear, well-defined brand the customers […]

Häfele Artisan Sampler Innovation Saves $60K in Production Expenses

Couple with dog

Challenge When Häfele launched the Artisan line of hardware, what its managers thought they needed was a brochure. But we used our scientific process to unearth the challenge that dealers faced: a tool to help their customers visualize the result. Solution Using print execution to achieve our own virtual reality, we printed product samples on […]