Sales may not be on your resume, but it’s part of every marketer’s job. I came to a couple of conclusions early in my career that have served me well. We’re all selling something. The best salespeople solve problems. Salespeople get a bad rap. They’re punch lines, the butt of jokes, and typically reduced to […]
If you have to stop and think, you’re in trouble. It’s important to continuously educate your organization about what makes your brand unique. Because the worst brand message is no brand message at all. Of course, you have a brand message. You know it by heart from all those conference room presentations you’ve made. But […]
I’ve worked in the ad agency and creative firm business my entire adult life. And that’s a long time. For about half of that time, I’ve run my own shop. I realized that folks in this business are uniquely wired to cope with the current crisis. I see people in the corporate world struggling to […]
Web meetings are hard under the best of circumstances. These days if you’re preparing content to share with internal or external stakeholders, the visual representation has to work a lot harder. You may be a great presenter in a conference room or on an event stage. But when you’re the size of a postage stamp […]
The exponential rate of change in today’s world is reflected in the kitchen and bath industry. Products, especially, are becoming more complex.
In 2018, Ten Pound Hammer took on the project of asking dealers in the custom kitchen and bath industry about the issue of training to determine dealer attitudes toward training and their most important training issues.
Over and over, dealers in the kitchen & bath industry express the need for quality training materials. Similar to a sales-and-marketing mindset, training materials must be engaging. And no matter what format they were commenting about, dealers agree that boring, confusing, or incomplete material is not helpful and therefore altogether unnecessary. Moreover, outdated materials created […]
Training helps professionals become better communicators, more effective managers, or more profitable salespeople. Training is the connection between your people, your products, and your customers that ensures a return on time and financial investment. Training is marketing. It is an extension of your brand. And it is critical to your success.
Training helps professionals become better communicators, more effective managers, or more profitable salespeople. Training ensures a return on time and financial investment as it links your people, your products, and your customers together.
We produce a fair amount of technical work that’s used by our clients to inform dealers how to sell, install, and maintain all kinds of products. But even with pieces written and designed to communicate the right information in an engaging way, it doesn’t mean the brand can sit back and watch the sales roll […]
There’s a saying that most products launch like a rocket and drop like a rock. The comparison of product launches to rocket science, well, it’s kind of a no brainer. You’ve got the hours upon hours of research and hard work. The passion and anticipation, with equal doses of hand wringing and worrying. All the […]