Help your dealers deliver value, not just transactions.
In the current business climate, there are a lot of conversations around delivering value. But let’s take a step back and ask an important philosophical question: What, exactly, is value in the context of brands and their independent dealer channel? Sure, brands want dealers to succeed. But what is required for success has changed drastically. […]
Häfele Led Brochure Energizes Dealer Network Powering a 30% Increase in Led Sales
Challenge LED lighting isn’t new, and it’s much more complicated than just changing a bulb. This complexity was a huge obstacle for Häfele and Wood-Mode to overcome when introducing a complete LED lighting program for Wood-Mode dealers. The initiative was announced during a Wood-Mode dealer meeting, and it was critical that dealers signed up for […]
Dex Eaton Authorized Rebuilder Campaign Exceeds <br> All Sales Goals with 1,250% ROI
Challenge DEX Heavy Duty Parts is the nation’s largest supplier of renovated, recycled, and surplus truck parts. They had recently earned the elite designation of Eaton Authorized Rebuilder. This created some opportunities to expand the DEX customer base of dealers and independent repair facilities. It also presented challenges. Since DEX had fewer distribution centers than […]
Volvo Trucks Dealer Collateral <br> Saves 50% in Printing Costs
Challenge Volvo Trucks expanded its product line, which made keeping up with the support collateral for dealers very cumbersome and repetitive. We saw this as an opportunity to simplify the collateral system while still giving customers access to important technical information. Solution We looked at the story we needed to tell and developed a content-flexible […]
Prevost Marketing Tool Kit Delivers 1,700 Assets in The First 60 Days
Challenge What do you do when your customers need help? You help them, of course. The bus manufacturer’s direct customers—tour operators—are not known for their marketing acumen. Prevost decided to step in to provide support to raise awareness and promote motor coach travel over other alternatives. Solution
Volvo Trucks Advantage Site Uses Personalization to Increase Sales with A 53% Open Rate and 35% CTR
Challenge Salespeople are busy. They needed a way to access the key info their customers cared about most. Our job was to support sales efforts at dealerships by consolidating a vast amount of technical information in an easily accessible format. Solution We built a program that included a dynamically populated customer experience that reflected the […]
Volvo Trucks Genuine Overhaul Campaign Simplifies Complex Sales Conversations
Challenge Overhauls aren’t sexy like a shiny new truck. Okay, sexy isn’t the right word but you get the idea. There are a lot of fleets that operate older equipment that could benefit from an engine overhaul. Our job was to make sure they consider a genuine overhaul before the truck is on the hook […]
Mack Genuine Oil Campaign
Challenge Simply put, yes, the oil costs more, but you use much less of it. With the introduction of its innovative EOS-4.5 heavy-duty oil, Mack Trucks needed to educate fleet operators about the potential cost savings in both equipment protection and extended service intervals made possible by the new formulation. Solution The campaign consisted of […]
Road Choice Truck Parts Rebranding Increases Dealer Participation
Challenge The original Road Choice branding was designed to bring to mind a simpler time with the vintage look of an old, friendly truck stop. However, as the brand evolved it became apparent that it was out of sync with the target of fleet operations of varying sizes. Without a clear, well-defined brand the customers […]
Häfele Artisan Sampler Innovation Saves $60K in Production Expenses
Challenge When Häfele launched the Artisan line of hardware, what its managers thought they needed was a brochure. But we used our scientific process to unearth the challenge that dealers faced: a tool to help their customers visualize the result. Solution Using print execution to achieve our own virtual reality, we printed product samples on […]
Five Steps to Better Sales Support
Five Steps to Better Sales Support: Brand Marketing Shouldn’t Get in the Way of Sales Although we write and talk a lot about the idea that long term marketing objectives are important and often overlooked, we have to point out an exception to this philosophy: Sales support materials should be about what’s happening here and […]
