Having a digital strategy is a good thing. But there’s a problem. We count on digital metrics to make an impact in the non-digital world. And frankly, they’re not enough. Most products exist in a form other than just pixels. They’re on a shelf, in a showroom, or on your porch in an Amazon box. […]
Are you happy with your creative agency? Really happy? If you are, that’s great. We want you to be happy. We’re nice like that. But research tells us that there are a lot of marketers who have less-than-wonderful relationships with their agencies. And that makes us sad. Are you among that group? If you are, […]
Every marketer is concerned with lead gen and ROI. Every marketer gives lip service to the importance of branding, but few make it a priority.
As a marketing firm, we’re often asked to demonstrate ROI. And we should be. Our clients need to know that their marketing dollars are having a positive impact. But showing a clear return on investment is a team effort—a nimble dance between agency and client. Unfortunately, the ROI conversation often occurs way too late in […]
Over and over, dealers in the kitchen & bath industry express the need for quality training materials. Similar to a sales-and-marketing mindset, training materials must be engaging. And no matter what format they were commenting about, dealers agree that boring, confusing, or incomplete material is not helpful and therefore altogether unnecessary. Moreover, outdated materials created […]
Training helps professionals become better communicators, more effective managers, or more profitable salespeople. Training is the connection between your people, your products, and your customers that ensures a return on time and financial investment. Training is marketing. It is an extension of your brand. And it is critical to your success.
Training helps professionals become better communicators, more effective managers, or more profitable salespeople. Training ensures a return on time and financial investment as it links your people, your products, and your customers together.
There’s a saying that most products launch like a rocket and drop like a rock. The comparison of product launches to rocket science, well, it’s kind of a no brainer. You’ve got the hours upon hours of research and hard work. The passion and anticipation, with equal doses of hand wringing and worrying. All the […]
Let’s face it, tradeshows are expensive. In many cases, the total cost of participation can rival an entire year’s advertising spend online or in an industry trade publication. And just like branding campaigns, tradeshows are a long-term investment, where sales cycles can draw out for weeks, months, even years. So how do you know if your tradeshow participation was worth it? There’s a simple answer: Measure, measure, measure. Before you tune out, read on just a bit more. You don’t have to be a mathematical modeling wizard to assess ROI, and we can help.
In our world, requests for proposals come in two flavors: Tell us how you’ll perform a set of tasks, and how much it will cost. Tell us how you’ll solve a problem while staying within a specified budget. I’m kidding. Every RFP we see is the first flavor. Sometimes RFPs are driven by purchasing requirements, […]
Three Stages of Trade Show Marketing to Maximize Your ROI Fall trade show season seemed to be a good time to revisit our philosophy regarding trade show marketing and participation. Trade shows matter. You don’t always get that message from exhibitors or attendees, but they do matter. You sometimes have to look hard to […]
Marketing ROI: Look Beyond Current Sales We asked marketers who sell through dealer channels about their concerns. Measuring marketing ROI, or return on investment, was number one by a wide margin. We feel your pain. Sales are the only metric that ultimately matters. But in a long sales cycle, how do you know you’re pointed […]