Three ways to fill the holes in your digital strategy.

Three ways to fill the holes in your digital strategy.

Having a digital strategy is a good thing. But there’s a problem. We count on digital metrics to make an impact in the non-digital world. And frankly, they’re not enough. Most products exist in a form other than just pixels. They’re on a shelf, in a showroom, or on your porch in an Amazon box. […]

Having the ROI conversation before it’s too late.

As a marketing firm, we’re often asked to demonstrate ROI. And we should be. Our clients need to know that their marketing dollars are having a positive impact. But showing a clear return on investment is a team effort—a nimble dance between agency and client. Unfortunately, the ROI conversation often occurs way too late in […]

How to do training that actually works (and creates revenue).

Over and over, dealers in the kitchen & bath industry express the need for quality training materials. Similar to a sales-and-marketing mindset, training materials must be engaging. And no matter what format they were commenting about, dealers agree that boring, confusing, or incomplete material is not helpful and therefore altogether unnecessary. Moreover, outdated materials created […]

Five things to know before creating your new training program.

Training helps professionals become better communicators, more effective managers, or more profitable salespeople. Training is the connection between your people, your products, and your customers that ensures a return on time and financial investment. Training is marketing. It is an extension of your brand. And it is critical to your success.

Training means revenue for brands.

Training helps professionals become better communicators, more effective managers, or more profitable salespeople. Training ensures a return on time and financial investment as it links your people, your products, and your customers together.

Product launches? Actually, they really are a lot like rocket science.

There’s a saying that most products launch like a rocket and drop like a rock. The comparison of product launches to rocket science, well, it’s kind of a no brainer. You’ve got the hours upon hours of research and hard work. The passion and anticipation, with equal doses of hand wringing and worrying. All the […]

Is your tradeshow marketing delivering ROI?

Let’s face it, tradeshows are expensive. In many cases, the total cost of participation can rival an entire year’s advertising spend online or in an industry trade publication. And just like branding campaigns, tradeshows are a long-term investment, where sales cycles can draw out for weeks, months, even years. So how do you know if your tradeshow participation was worth it? There’s a simple answer: Measure, measure, measure. Before you tune out, read on just a bit more. You don’t have to be a mathematical modeling wizard to assess ROI, and we can help.

Already stressed out about KBIS?

Here are a few thoughts on getting the most out of the show that never ends. KBIS is five months away, and already every social media feed is flooded with #KBIS2018. What is a weary marketer to do in the current state of “always on” marketing? There isn’t much you can do to slow down […]

Three stages of trade show marketing to maximize your ROI

  Three Stages of Trade Show Marketing to Maximize Your ROI Fall trade show season seemed to be a good time to revisit our philosophy regarding trade show marketing and participation. Trade shows matter. You don’t always get that message from exhibitors or attendees, but they do matter. You sometimes have to look hard to […]