Häfele Led Brochure Energizes Dealer Network Powering a 30% Increase in Led Sales
Challenge LED lighting isn’t new, and it’s much more complicated than just changing a bulb. This complexity was a huge obstacle for Häfele and Wood-Mode to overcome when introducing a complete LED lighting program for Wood-Mode dealers. The initiative was announced during a Wood-Mode dealer meeting, and it was critical that dealers signed up for […]
Dex Eaton Authorized Rebuilder Campaign Exceeds <br> All Sales Goals with 1,250% ROI
Challenge DEX Heavy Duty Parts is the nation’s largest supplier of renovated, recycled, and surplus truck parts. They had recently earned the elite designation of Eaton Authorized Rebuilder. This created some opportunities to expand the DEX customer base of dealers and independent repair facilities. It also presented challenges. Since DEX had fewer distribution centers than […]
Häfele Artisan Sampler Innovation Saves $60K in Production Expenses
Challenge When Häfele launched the Artisan line of hardware, what its managers thought they needed was a brochure. But we used our scientific process to unearth the challenge that dealers faced: a tool to help their customers visualize the result. Solution Using print execution to achieve our own virtual reality, we printed product samples on […]
A little help for your in-house creative groups.
As those of us in advertising and marketing busy ourselves with definitions of new norms, and point to trends we’ve observed during the current value-pack of crises, I’d like to focus on one of the fastest growing entities in the marketing world: in-house creative teams. Over the past few years, in-house creative—collectively the staff and […]