If you don’t think the arts are a B2B enterprise, you don’t understand how they are funded. It isn’t through ticket sales; it’s through sponsorships. Our objective was to increase awareness in the community and among potential sponsors of this contemporary ballet company.
We started with a new identity and then developed a poster series that reflected the ballet’s performance experience.
The company experienced improved awareness in the community and among potential sponsors. As for awards, the campaign won a few.