Truck drivers have emotional needs too.

Volvo Trucks VIP Kit

Challenge

Volvo Trucks wanted to build loyalty among professional truck drivers. Our job was to find a way to deliver the components of the Volvo Trucks VIP Drivers Club welcome kit in a way that positions it as exclusive and special.

Solution

We created a high-impact, dimensional piece consisting of materials delivered in a paper replica of a Volvo truck pulling out of a box on a red carpet.

Result

Kit recipients viewed the program as very high value and expressed an increased loyalty to the brand.