Selling things that don’t yet exist? No problem.

Volvo Trucks Interior Preview

Challenge

Volvo had a big interior redesign to showcase. The only problem was that it didn’t really exist yet. Our goal was to introduce the new line of interiors at a trade show, long before any were built.

Solution

We created an interactive experience that uses computer generated interiors, allowing customers to explore the options.

Result

Successful introduction and excellent response at the trade show. The solution was also repurposed as an online demo.