Volvo Trucks expanded its product line, which made keeping up with the support collateral for dealers very cumbersome and repetitive. We saw this as an opportunity to simplify the collateral system while still giving customers access to important technical information.
We looked at the story we needed to tell and developed a content-flexible system with streamlined messaging that made key technical information more easily accessible. This design allowed dealers to select the most relevant print material for their customers for more efficient presentations.
Increased dealer sales productivity and a 50% savings in printing costs. That’s like a six-figure half-off coupon.