When you don’t want to compete on price, don’t look cheap.

Terry’s Paint and Wallpaper Identity

Challenge

Painters don’t get much respect. Our job was to change that for at least one established business. We set out to create a new look to elevate its brand above the competition.

Solution

Let’s face it, a painting company isn’t going to use mass media. Understanding the importance of business cards in this relationship-driven category, we designed cards that also served as paint swatches.

Result

This simple, elegant solution helped establish Terry’s Paint and Wallpaper as a premium brand in its market.