What do you do when your customers need help? You help them, of course. The bus manufacturer’s direct customers—tour operators—are not known for their marketing acumen. Prevost decided to step in to provide support to raise awareness and promote motor coach travel over other alternatives.
A web-based tool kit offering ready-to-use print ads, direct mail, email, and videos with customized messaging that elevates the current perception of bus travel.
We developed a one-stop, ongoing marketing support resource for motor coach operators, with over 1,700 promotional assets downloaded in the first 60 days.