PBM, one of the nation’s largest printing companies, had an important announcement to make but had no idea how to get busy customers to attend a sales event to announce new capabilities. Fortunately, we’re good at getting people’s attention.
We designed unique, personalized invitations that leveraged the “Southern” personality of PBM Graphics.
We created a bit of a situation. The event had a 30% attendance rate, far exceeding both expectations and the hors d’oeuvre budget. Isn’t that what people call a high-class problem?