Is it possible for something to work too well? Maybe.

PBM Event Invitation

Challenge

PBM had an important announcement to make but had no idea how to get busy customers to attend a sales event to announce new capabilities. Fortunately, we’re good at getting people’s attention.

Solution

We designed unique, personalized invitations that leveraged the “Southern” personality of PBM Graphics.

Result

We created a bit of a situation. The event had a 30% attendance rate, far exceeding both expectations and the hors d’oeuvre budget. Isn’t that what people call a high-class problem?