Is it possible for something to work too well? Maybe.

PBM event invitation earns 10X expected results.

Challenge

PBM, one of the nation’s largest printing companies, had an important announcement to make but had no idea how to get busy customers to attend a sales event to announce new capabilities. Fortunately, we’re good at getting people’s attention.

Solution

We designed unique, personalized invitations that leveraged the “Southern” personality of PBM Graphics.

Result

We created a bit of a situation. The event had a 30% attendance rate, far exceeding both expectations and the hors d’oeuvre budget. Isn’t that what people call a high-class problem?