It’s like giving a gift card to Mother Nature.

PBM Eckocard Collateral

Challenge

Gift cards tend to be plastic. PBM wanted to introduce a new type of gift card paper that provides the feel of plastic without the negative environmental impact.

Solution

We designed a high-impact collateral piece that introduced the concept of the card and provided a sample so people could experience how it felt.

Result

The product has been adopted by many brands that are looking to reduce their environmental impact while still providing premium gift cards to their customers.