People know that giving blood is a good idea, but usually for someone else. The goal was to encourage young music enthusiasts to consider becoming blood donors.
By collaborating with the organization Music Saves Lives, we created a poster that a new donor would receive. The poster served as an autograph card to use at a VIP music event.
The audience embraced the idea, and the attendance of the event exceeded everyone’s expectations. And, OK, we won a few awards along the way.