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You say music is in your blood? We’ll see about that.

Music Saves Lives initiative increases blood donations

Challenge

People know that giving blood is a good idea, but usually for someone else. The goal was to encourage young music enthusiasts to consider becoming blood donors.

Solution

By collaborating with the organization Music Saves Lives, we created a poster that a new donor would receive. The poster served as an autograph card to use at a VIP music event.

Result

The audience embraced the idea, and the attendance of the event exceeded everyone’s expectations. And, OK, we won a few awards along the way.