We all need a little positive reinforcement every now and again. Salespeople are no different. The goal of this initiative was to encourage and support Mack Dealers with their sales training efforts by commemorating their achievement of completing the course.
We designed a personalized certificate that arrived framed in a custom-made box and included an engraved bulldog paperweight. We wanted to include a sound chip of trumpets blasting but decided to keep it subtle.
In addition to the recipients of the materials feeling a great sense of accomplishment, the pieces that remained on display served as a constant reminder of the training.