A little attitude will get more attention than a lot of features and benefits.

Mack Dealer Posters


Everybody knows the bulldog. Our goal was to extend the iconic image of the Mack Truck brand to include the full line of Mack branded aftermarket products.


We created a series of attitude-driven posters that leveraged the emotional bond that drivers have with their Mack Trucks. Each statement was tied directly to the brand’s aftermarket offering.


Mack’s visibility in the aftermarket was increased, leading to increased consideration of products by their customers.