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Helping kitchen & bath designers overcome their fear of electricity.

Häfele LED Design Guide nets 30% increase in sales.

Challenge

With a new LED lighting program in place, the next hurdle is to get designers to pay attention to wire routing and power sources. Häfele and Wood-Mode needed to educate dealers and their custom kitchen designers on the technical considerations around designing and specifying LED lighting. The goal was to build an understanding of lighting issues early in the design process.

Solution

Ten Pound Hammer created a tabbed designer’s resource book that could easily be referenced at any stage of the design and specifying process.

Result

This complete resource has been embraced by Wood-Mode dealers, resulting in a 30% increase in sales as well as an innovation award from NKBA.

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