LED lighting isn’t new, and it’s much more complicated than just changing a bulb. This complexity was a huge obstacle for Häfele and Wood-Mode to overcome when introducing a complete LED lighting for Wood-Mode dealers. The initiative was announced during a Wood-Mode dealer meeting, and it was critical that dealers signed up for the program for the investment to pay off.
Ten Pound Hammer created an overview book, giving dealers a reminder of the design installations and a resource of technical information. The book served as inspiration for dealers, helping them understand the design and revenue possibilities LED lighting represents.
Dealers enthusiastically embraced the program and returned home with an understanding of both the design possibilities and technical requirements. This became the first building block in a very successful program that ultimately increased LED lighting sales by 30%.