How to get the right branding on the bus.

Florida Coach brand update helps a classic brand win in a competitive market


Florida Coach is a recognized leader in the entertainer coach market, with a long history and outstanding reputation. The marketing team recognized that old reliable brand needed to project a more contemporary personality to stay relevant to a new generation of customers. The brand also needed more consistent execution across all the communication channels.


A design was created that accurately represented the brand’s spotless reputation in the industry. The identity is clean and elegant, easily incorporated in everything that touches the target audience and internal stakeholders. Standards were defined, documented, and implemented to ensure consistent application of the brand.


Branding efforts are, of course, evaluated over a long time period but the initial reaction to the identity has been enthusiastic.