The Cystic Fibrosis Foundation always had an uphill climb. The disorder is rare, and there are countless worthy causes grappling for your donations. Our goal was to create interest and participation in the CF Foundation’s flagship national fund-raiser on a local level.
We created an annual poster that was specifically designed to educate the public about the fatal respiratory disease.
The posters successfully improved awareness, became a collectible item in other markets, and received national and international awards. Several of the posters were signed and auctioned at other fund-raising events. Perhaps the highest compliment an agency can receive, one CF volunteer had our poster design tattooed on his back.