Cystic Fibrosis fundraiser becomes established brand.

Powerful branding turns $0 budget $60K in annual fundraising.


Eisbahn is now a holiday ice-skating fund-raiser for the Cystic Fibrosis Foundation in the Texas Hill Country. It started as a dream and the fledgling event needed a brand identity and promotional effort on a budget of about zero. Really it was exactly zero.


We created a strong identity and annual collectible posters that became a much-anticipated part of the event.


Each year, fund-raising exceeded $60K net for Eisbahn, turning it into a fund-raising case study for the Cystic Fibrosis Foundation. To date, the event has raised hundreds of thousands of dollars for cystic fibrosis research.