A fund-raiser cleverly disguised as a classic car show.

CF Foundation Car Show

Challenge

Classic car enthusiasts need little incentive to show off their polished chrome. The goal was to use all that shiny metal to create awareness and raise money for the Cystic Fibrosis Foundation.

Solution

We created a collectible poster that commemorated the event each year.

Result

The event gained instant support and has become an annual tradition. The posters also won a few awards.