Production companies have a clientele that tends to be snooty agency types. And they are harsh judges of everything, especially identity. We had the goal of creating an identity and promotional materials that would reach this self-absorbed, pretentious market. I can say that because I’m in that audience.
We created a brand ID and sales materials that set the company apart visually, using the largest thermography press in the country.
Big Wheel achieved a high level of response and brand awareness among a target audience that is difficult to impress.