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We don’t do everything. But almost.
A strong, well-defined brand makes all your other marketing activities go more smoothly. The clarity and consistency of your brand will amplify all your other efforts. But a brand is not a logo and a tag line. A brand is who you are as a company, what you stand for, and why your customers should care.
We begin every branding assignment with research. The research can be informal interviews or extensive quantitative studies. What we learn from our research will guide the brand strategy, brand design, and ultimately all the communications that come from the brand.
