We have extensive experience marketing complex, technical, and industrial products and we have a unique understanding of the challenges brands face. Sales cycles are lengthy. There are many decision makers, and often the person writing the check isn’t the person who makes the selection.
Brands in this category must carefully manage the sales and service process in order to maintain the critical confidence necessary to retain a customer. We provide marketing programs designed to establish a brand along every touch point in the customer relationship.
Key elements are:
- Technical product information
- Service and support communication
- Dealer training materials
- Dealer marketing programs