Not all training involves a ropes course and a trust fall.
Training Materials and Programs
Everyone agrees that training your dealers and your employees is valuable. And at some point, the responsibility for building these training programs fell to those of us in marketing. Usually, because sales and marketing tend to own the communication channels. And nobody else would do it.
We have a process for helping brands with all kinds of practical training. Technical product training, brand training, sales training. We have a process to build these programs:
- Qualitative and quantitative research
- Message and content development
- Testing and evaluating
- Program implementation and management