We've simplified the process of technical materials.

Just like science, but a lot more fun.

Marketing programs for technical, complex products and services can have a staggering number of variables that impact their success. Our process is designed to gather input from key stakeholders. Product engineers, dealers, salespeople are all tapped for their input to make sure we have a clear understanding of what your brand needs to accomplish. And from that, we can define a clear path forward.

The research and strategy lay the groundwork for the creative development process that is focused on extending and elevating your brand.

Research

Strategy

Creative Development

Evaluation

Research

  • Evaluation of existing marketing & materials
  • Qualitative interviews
  • Quantitative surveys
  • Competitive analysis

Strategy

  • Review research findings
  • Form conclusions & recommendations
  • Outline tactical plan
  • Determine timelines

Creative Development

  • Conceptual exploratory
  • Design development
  • Content execution
  • Production

Evaluation

  • Analytics evaluation
  • Post-launch surveys & interviews
  • Recommended adjustments
  • Determination of next steps
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