You need to reach architects and designers. But dealers and distributors can get in the way.
Kitchen & Bath, Building Materials
The design and build category is complicated. The people who specify and recommend your brand are typically not the people who write the checks. And your marketing plans need to consider all the folks at the table.
We’ve spent a lot of time in this category having experience with Häfele Hardware, ATI Decorative Laminates, and Columbia Forest Products. We understand the audiences and what they expect.
Key materials include
- Design inspiration
- Technical product information
- Product training
- Dealer marketing programs