Nobody has a better understanding of the complex nature of selling through independent dealers. Our proprietary research tells us that the brand/dealer dynamic is fragile, and once the relationship is damaged it is difficult to repair. Though every vertical market is unique, we have defined some things we view as universal truths of a healthy brand and dealer program.

  • Communication
  • Training
  • Marketing support
  • Incentives

We have written extensively on these topics, so please take a look at our related articles.