We understand that your dealer needs to be your best friend.
Every brand/dealer relationship is special. And by “special” we mean complicated, fragile, and—more often than not—dysfunctional. We’ve spent a lot of time talking to dealers in different vertical markets. We’ve done our own research. What we’ve learned is that, though every vertical market is unique, there are a few universal truths of a healthy dealer program. Simple? Sure. Easy? Uh, no.
Key program elements include
- Marketing support