Salespeople are busy. They needed a way to access the key info their customers cared about most. Our job was to support sales efforts at dealerships by consolidating a vast amount of technical information in an easily accessible format.
We built a program that included a dynamically populated PURL (personalized URL) that reflected the customers’ primary concerns on the landing page.
A 53% open rate and a 35% click rate, both exceeding industry averages. We also provided valuable analytics to the sales team about customer behaviors, resulting in a significant increase in sales.