Hardware can be a compelling status symbol.

Häfele Dealer Program

Challenge

Custom kitchen and bath dealers are in a competitive space. Häfele wanted to support its products and dealers by raising the profile of the product line with customers by highlighting some of its one-of-a-kind solutions.

Solution

We developed a comprehensive program of specific products and support materials designed to allow dealers to increase their profits with easily installed, high-value add-on items. The kit included collateral, advertising, and installation videos.

Result

Dealers enthusiastically embraced the program, and early indicators are that it will have a measurable impact on sales.