Genuine Oil Campaign


With the introduction of their innovative new EOS-4.5 heavy duty oil, Mack Trucks needed to educate fleet operators about the potential cost savings in both equipment protection and extended service intervals made possible by the new formulation.


The campaign consisted of highly-targeted digital media, reaching specific fleet customers, directing them to an interactive calculator where they could input the specific parameters of their operation and calculate a projected annual savings. The effort was also supported by dealer POP that reinforced the savings message. Visit the online calculator here:


The oil calculator received significant traffic and generated higher than expected sales of the new oil.